The Moscow city council started a campaign to reduce energy consumption among its citizens. Among other tactics was this hilarious billboard:
Which tells you to "save money by turning off your lights." Comically enough, the sign is lit-up by a number of high-powered, energy-consuming bulbs that run all night long and doesn't even face the flow of traffic on Leningradka. Anyone want to do the math on how much energy they're wasting getting the message out?
I think the irony was so strong that it almost broke my camera-fon - contrary to the assumption you must have made, that foto above has not been shopped at all....
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